The Underrated
The Game is not over Till it’s Done — giving you an introduction to the core of the YOFI Vision, a facet in the make-up and identity of the YOFI brand. This collection is a compilation of endless thoughts and ideas to help YOFI supporters reach a clear mind-space towards the inception of our vision. The belief system behind YOFI is the idea of constant improvement; or as some will like to say Kaizen. As a brand, we strongly believe that one should not presume to know the outcome of an event till it is over. The idea that the fashion industry is constant and change is inevitable. However, with change comes improvements. Referencing old designs as a foundation to which new designs can...